"Vibrant, cosmopolitan, upscale"
GUARDIAN EXPRESS is distributed each Tuesday to homes and businesses in Perth’s inner city suburbs and up-market redevelopment areas.
The area is a vibrant mix of residential, commercial, retail and recreation areas. Easy access to restaurants, night-life, business and retail precincts is attracting affluent singles and couples in increasing numbers. Almost half of the residential population moved into the area within the last 5 years.
The East Perth redevelopment project, new residential/commercial development in Leederville and Northbridge, as well as apartment developments around Mt Lawley, Inglewood, and Highgate are increasing the area’s appeal for affluent baby-boomers seeking to downsize and young professional couples/singles enjoying the lifestyle benefits of living and working in the inner city. Older more established suburbs house families, empty nesters and older singles.
Guardian Express area is home to a significant multicultural community with 45% of residents born overseas (most notably in UK, Asia and Italy).
Lone person households (the clear majority pre-retirement age) account for 41% of all households so it is not surprising that the area has an above average concentration of multi-residential dwellings and renting is the dominant tenure type. Innovative urban design and new housing opportunities in the area are catering to the area’s professional/managerial occupation profile.
Download a factsheet and map of the distribution area for the Guardian Express
Your local market
- Total population: 66,760
Males: 33,894 Females: 32,866
- Median age: 34 years
- Dwellings: 28,321
- Median weekly household income: $1,021
- Average household size: 1.9 persons
- Country of birth:
Australia: 55.4%
UK/Ireland: 8.8%
Asia: 8.2%
Italy: 5.2%
- Source: ABS Census 2006