Want to make a sale? Humour me

Business trainer Sharon McCaskey, of Mdvs Business Services Rockingham, had her audience in stitches during her talk at the Armadale Business Association’s Women in Business lunch last week. Picture: Marcelo Palacios www.communitypix.com.au d406424
Business trainer Sharon McCaskey, of Mdvs Business Services Rockingham, had her audience in stitches during her talk at the Armadale Business Association’s Women in Business lunch last week. Picture: Marcelo Palacios www.communitypix.com.au d406424

Speaking at the Armadale Business Association’s Women in Business lunch last week, she released a tide of information with barely a breath between sentences.

Far outpacing 30 words per minute, her breakneck Successes, Failures and Shenanigans covered subjects from debt collection to search engine optimisation to self-promotion on Facebook.

But one message rang clear throughout.

‘The biggest fear we have, in business and in life, is of that first step,’ she said. ‘You listen to some people and think, ‘I could never be like that’, but you cannot be successful on your own.

‘Surround yourself with successful people.’

Armadale’s The Manse shook with belly laughs as the women present, from newsagents and settlement agents to web designers and Thermomix representatives, warmed to Ms McCaskey’s mantra.

‘It is so easy to find positive people; just get rid of the crap,’ she said.

‘Anything you do that is business-related is about social interaction. If you are looking for a service, you will go with someone you know every time.’

Ms McCaskey said this focus could help win business through social media, and building a brand was about developing personal connections with customers.

‘People love to remember things, to be entertained,’ she said.

‘They always react to humour. You’re not selling your product ” you’re creating the relationship that keeps people aware of what you do.

‘They will buy your product because they know you.’

Who was there, page 19