Businesses boosted by innovation funding from City of Joondalup


Innovators: Todd Sainsbury and Paul Trappitt.
Innovators: Todd Sainsbury and Paul Trappitt.

TWO companies have outlined projects they undertook after receiving City of Joondalup innovation funding.

Smartbeat Retail (formerly Freedom Wi-Fi) and Triplify last year received the funding, which was established in 2014 to develop entrepreneurial and enterprising business activities.

Triplify used its $20,000 grant to work on its Joondalup event radar app.

Smartbeat Retail, which also received $20,000, installed a Wi-Fi network at Joondalup Square, providing two businesses in the complex analytics data about passersby and visitors (potential customers).

The data included peak visitor periods, arrival and departure times, total visits, customer loyalty and engagement.Triplify chief executive Matt Fontana said the main goal of the event radar app was to increase awareness of Joondalup events to travellers across WA.

“To do this we built a headline feature, the Triplify Radar, which alerted travellers of ‘travel worthy’ events that are beyond regular travelling distance or on the fringe of the user’s travel dates,” he said.

“Once the feature was developed, we were able to promote Joondalup’s top events to the difficult-to-reach inbound Perth traveller.”The radar gained traction as far away as Margaret River and Dunsborough.

“As a result, these travellers were making road trips down the south coast of WA and were more likely to stop by in Joondalup on the northern leg of their trip,” he said.

Smartbeat Retail co-founders Todd Sainsbury and Paul Trappitt said the innovation fund had allowed the business to do ‘real world testing’ of its technology.

“A core outcome for Smartbeat is the growth of retail small and medium enterprises (SMEs) by providing an easy-to-use, action-oriented marketing platform,” Mr Sainsbury said.

“By connecting businesses to the customers already using their products and services, the high cost of continually finding new customers is reduced.”

“We consider retail SMEs within the City of Joondalup to be prime early adopters for ‘Smartbeat’ and we will be actively building relationships with these businesses.”

Mr Sainsbury said Smartbeat would continue to work with its current clientele at Joondalup Square and would also focus on connecting with more Joondalup businesses.

Mr Fontana and Mr Sainsbury said City of Joondalup had supported their ventures and encouraged other businesses and start-ups to apply for innovation grants.

“For start-ups a key factor to growth is generating revenue, as this is the opportunity that will take the idea to a commercial success,” they said.

“Local governments and larger corporations working with innovative start-ups in a commercial capacity could be a great opportunity to generating this early revenue.”

The City provides grants of between $5000 and $20,000 to foster local initiatives that bring new business activities into Joondalup.

Applications for the next round of funding are now open.

For more information on applications and eligibility criteria, visit the grants and funding page at the City’s website at joondalup.wa.gov.au