Opinion: Brothel business must be clearly stated to avoid another fiasco

Clarity in advertising is what is needed for the massage industry
Clarity in advertising is what is needed for the massage industry

REGARDING the Melville Times article Some Masseurs Dodgy, (May 9).

The article clarified that a masseur’s qualifications fall outside of the Health Act and this current fiasco about ‘dodgy’ masseurs arises from our WA Parliament’s failure to ensure clarity in advertising.

The law legitimised men paying for services provided in a brothel and failed to ensure clarity in advertising.

To ensure clarity, future amendments to that law must require businesses providing the range of services expected in a brothel to clearly and publicly identify that business solely as a brothel, while making it illegal to advertise a brothel business under any other guise.

Amendments to the law need to forbid advertising a place where men pay to have sex with prostitutes as being a legitimate source of therapeutic massage.

Amendments to the law could achieve further clarity by legally requiring that each unique service, and their fee structure, provided within the brothel be prominently displayed in house.

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