“The feedback we get from clients is they like seeing us advertising there; there’s quite a following around the local news,” Mr Formica said.
The appearance of the ads has changed between 2004 and 2017.
“We have moved away from imagery and we’re really focused on getting the purpose of the ad across via text,” Mr Formica said.
Get in front of tomorrow's news for FREE
Journalism for the curious Australian across politics, business, culture and opinion.
READ NOW“One or two images are certainly effective but some of our ads from the past had four or five.
“We’ve just changed designers and it’s been fantastic; we’ve had the brand refreshment too.”
Mr Formica said while the look of the ads was different, the booking process had not changed.
“It’s the same booking process – we book 12 months in advance on a schedule – but we’ve had to become very agile to market conditions, so if something needs to happen or we get a new range, it’s easy for us to arrange,” he said.
MORE: Perth Mint’s $1.8m Australian Trilogy coin collection bought by Singapore-based company
MORE: Inglewood community group puts forward petition to slow traffic on Beaufort St
MORE: Ageing Disgracefully: entertainer Max Kay talks ageing