VISITOR numbers to the Swan Valley have increased by one million since the last survey four years ago.
A recent Day Tripper survey identified the area as a top tourist attraction in WA, with 3.1 million people visiting the region, contributing $421 million to the local economy.
This is up from the $284 million boost from the 2.1 million visitors in 2012.
Swan Mayor Mick Wainwright said he was pleased to see the increased interest in the region among both local and international visitors.
“The Swan Valley is at the heart of the City and is well known as one of Perth’s most iconic tourism destinations,” he said. “Tourism is an extremely important industry for Western Australia’s overall economic future and this is particularly relevant in the City of Swan as we have a young and growing population.”
The visitor information surveys are commissioned by the City of Swan and carried out every few years.
Cr Wainwright said a highlight of the survey results was the growing awareness of the Swan Valley as a Humane Food Region.
“Almost a third of our visitors said they were impressed by our local chefs’ commitment to serving humane food and that it had influenced their decision to visit the area.”
Swan Valley and Gidgegannup Ward Councillor Darryl Trease said there had been an increase in the number of families visiting the region, up from 32 per cent in 2012 to 50 per cent this year.
“It is really important that we continue to support and promote what the region has to offer to this market,” he said.
Other interesting Day Tripper results include:
n A strong interest in wine-tasting, sampling local produce and visiting breweries when visiting the Swan Valley.
n A large portion of people visited the Swan Valley based on word-of-mouth recommendations.