ENTREPRENEURSHIP and undergraduate degrees rarely go hand-in-hand, but a Riverton couple have dared to rise to the challenge.
Law student Tristan Seymour (23) and Bioethics masters degree student Selina Metternick-Jones’ (24) love of cats became an inspiration to create a specialised service for Australian felines who had previously gone unpampered.
“The idea came up around last Christmas,” Tristan said.
“(Selina and I) had started an Instagram account following our foster cats that took off and we thought about what else we could do for cats.
“Cats are like currency on the internet and they are having (a) resurgence in ownership. People want to treat their cats.”
The pair established Cattitude Club, a subscription box for cats that sends monthly packages of goodies for cats to enjoy.
The idea was inspired by subscription box services in America.
“In Australia, the subscription box industry is just finding its feet so we thought we’d get in early,” Tristan said.
“We learnt that in America there are similar things for cats, but nothing here so we thought we could do it. We Googled how to start a business, bought our ABN and business name… and sent our first box out in August.”
In four months, Cattitude Club has sent parcels to cats in every state.
“People are trying to impress their cats,” Tristan said. “Cats are definitely the owners in the pet-owner relationship.”