Curtin Uni wins marketing award for social campaign

Curtin Uni wins marketing award for social campaign

A STUDENT-RUN social campaign aimed at breaking down barriers between students has won Curtin University a marketing award.

The Humans of Curtin campaign, dedicated to profiling the stories of Curtin students, staff and alumni, won the Corporate Social Responsibility category at the Australian Marketing Institute (AMI) Award in Sydney.

The award acknowledged the positive impact a campaign could have on the community and the associated social benefits.

Humans of Curtin project manager Luke Webster said Humans of Curtin involved staff and students working together to share stories of members of the Curtin community, alongside an integrated marketing campaign promoting Curtin’s commitment to diversity and inclusion in creative and engaging ways.

“The transmedia community engagement campaign was developed as a means of connecting with community groups who are traditionally under-represented in higher education and encouraging these audiences to aspire to pursue higher education,” he said.

“It shows that people from all walks of life have something to give and that there are basic commonalities that connect us as humans.

“To our delight the campaign has also been incredibly well received by current staff and students and has created numerous engagement points for the discussion of every day topics, cultural insights and equity issues.”

Curtin’s chief marketing officer Ty Hayes said the Humans of Curtin campaign reinforced the University’s commitment to diversity and inclusion.

“While many higher education marketing campaigns tend to focus primarily on academic brilliance, this campaign shines a spotlight on the ways students and staff work to make the world a better place and how their varied backgrounds and experiences enrich the processes of learning,” Mr Hayes said.

“It celebrates some of the successes that can get a bit lost in our modern news cycle and it showcases a different side to university life that is often unseen.

“We are really proud of this campaign and the collaborative approach Curtin staff and students adopted to achieve this great success. We are delighted to have received the award,” he said.

Humans of Curtin was developed in collaboration with local marketing agency, Marketforce.