Ms Australia Pageant: Bentley contestant says ‘true beauty comes from helping others’


Ms Australia Pageant contestant Alison Williams.
Ms Australia Pageant contestant Alison Williams.

AFTER divorce, Alison Williams sought to challenge herself.

Already an accomplished accountant and mother of one, the yoga enthusiast wanted to push herself to new heights, and found the challenge in the Ms Australia Pageant.

“The international pageant is different from other pageant systems as the emphasis is placed on empowering today’s women and being more than just another beauty pageant,” she said.

“I have chosen this pageant as I believe that by empowering today’s young women, the future leaders not only of Australia but of the world, we will inspire others to follow and make this world a better place for all.”

She said contestants had to choose a charity platform, and she had chosen to support and raise money for Cancer Council Pink.

So far the Bentley resident has raised $500.

“I hope to raise not only money but also awareness about female cancers (as) I have personally known so many people affected by cancer including members of my own family,” she said.

Wearing a gown designed by Victoria Park designer Arcaro Couture, Ms Williams will compete in the Ms Australia final crowning ceremony in Sydney during November.

Ms Williams said she hoped to inspired busy women.

“I believe many women undervalue themselves in business and at home, they are so busy looking after their families that they forget to care for themselves. Some even feel guilty for taking time out for themselves when in fact it is essential not selfish,” She said.

“I always use the oxygen mask on the plane as an analogy (that) you need to put the mask on yourself first, and then go around helping others, not the other way around.”

“I want to encourage women to be healthy and happy and (to know) true beauty comes from helping others. All women are beauty queens.”