Racing and Wagering WA launches Life’s better with horses campaign

The crowd at Ascot Racecoarse was impressed by the trick horses.
The crowd at Ascot Racecoarse was impressed by the trick horses.

RACING and Wagering WA (RWWA) is revitalising racing across the state with its new campaign Life’s better with horses, which kicked off at Ascot Racecourse on Friday.

Guests entered Ascot Racecourse on a carriage pulled by Clydesdales.

About 100 guests were shown why life is better with horses, in an expose that showcased the majestic creatures in all shapes and sizes, with Clydesdales, a show jumper, Shetlands, trick horses and thoroughbreds ridden by some of WA’s leading female jockeys.

A show jumper in action.

Following on from the live theatrics, the campaign’s three new commercials were shown on the new Ascot SuperScreen.

The Life’s better with horses campaign was developed to remind people of the magic of racing. The campaign aims to show how by adding horses to any everyday situation, makes things a little less ordinary.

The shetland ponies racing.

RWWA general manager racing Charlotte Mills said a day at the races was special because of the unique atmosphere created by the presence of the magnificent creatures.

“Horses have the ability to create inspiring and memorable moments like no other,” she said.

The trick horse was a crowd pleaser.

The promotion is the first major campaign for the recently launched brand The Races WA, which was developed by RWWA as part of its 2018/19 distribution commitment to provide an additional $1.4 million of funding towards initiatives to drive greater ownership and participation in thoroughbred racing.

“With 37 thoroughbred race clubs across Western Australia and one of the biggest country racing precincts in the world, we are committed to supporting and implementing initiatives to ensure a sustainable future for racing in the State,” Ms Mills said.

The crowd watching the new commercials on the Ascot SuperScreen.

Minister for Racing and Gaming Paul Papalia said it was important to go back to the grass roots of what makes racing so special.

“With over 33,000 people directly involved in the industry and more than $821 million contributed to our State’s economy each year, the Western Australian racing industry plays an important part in our community,” he said.

“This campaigns recognises the success behind the industry, in how it has continued to bring together communities in every region of the State for the past 185 years – and it’s because of the horses.”