A cheeky sign promoting a popular Perth gym chain is getting plenty of online attention this week.
The light up neon sign is on Albany Highway to promote Anytime Fitness in Bentley.
“Overweight and ugly?” the sign reads.
“Just be ugly!”
The controversial sign has prompted some debate on social media and Reddit.
People have written that they may as well stay fat and enjoy ice cream.
Others have written sarcastically that the sign made them feel “so motivated”.
The unofficial voice of Perth – The Bell Tower Times even weighed in on it.
First rule of marketing: call your customers fat & ugly pic.twitter.com/gPS1Jouwur
— The Bell Tower Times (@BellTowerTimez) August 22, 2018