Agents report strong spring property sales

The prime location combined with proactive marketing saw this Applecross home sell in two days.
The prime location combined with proactive marketing saw this Applecross home sell in two days.

SPRING is known as the property market’s peak selling season and several agents are already reporting outstanding sales results.

A prime riverfront property in Applecross sold in just two days, compared to the average 71 days it takes to sell a house in the affluent suburb.

Banovich Hillman Real Estate sales and marketing director Renee Banovich said the 1009sq m block at 23 Canning Beach Road, on the corner of Canning Beach and Dunvegan roads with a 56m north-facing frontage and 18m river frontage, attracted a much higher level of buyer interest than expected.

“It was the first time the property had been offered in over 50 years and locals have had a close eye on it for decades,” she said.

“We received over 25 inquiries during the week, 20 groups viewed the property and we communicated with over 300 potential buyers in the lead-up to the first viewing.

“We received two written offers within 24 hours of the property coming on to the market.

“The asking price was $4 million and the sale price achieved is an excellent result for the local area and Perth riverfront properties.”

Ms Banovich said the agency had an extensive database of buyers that were contacted prior to the first viewing, resulting in strong interest on day one and creating a competitive environment that urged interested parties to act quickly and with a strong offer.

She said tailored marketing often resulted in multiple offers and a fast, efficient sale.

The sale of 66 Alderbury Street, Floreat highlights the area’s standing as one of Perth’s fastest selling suburbs.

This Floreat home sold at the first home open.

The three-bedroom, two-bathroom home sold at the first home open for $155,000 over the advertised price of offers over $1.095 million.

Selling agent Annie McCarthy from The Property Exchange said 60 groups attended the open and five offers were received.

She said the quick sale was a result of several factors.

“Floreat is a great location and so many families are looking for the school catchment as a priority,” Ms McCarthy said.

“There is not a lot on the market in the area at the moment, so buyers are keen to secure such a good location.

“This home was meticulously looked after and well-presented and had been renovated throughout.

“It offered good separation between master and secondary bedrooms, had a north-facing rear alfresco area and was great for young families and downsizers.”

And it is not just home owners that are active in the market, investors are snapping up good opportunities.

This block of eight flats in Crawley sold at auction on September 8.

The September 8 auction for 122 Broadway, Crawley saw spirited bidding, with two buyers battling it out for 30 minutes to secure the block of eight flats.

Selling agent Centro Estates director Susan Taylor said the property had only been sold five times previously in its 95-year history and the four-week auction campaign generated a huge amount of interest from local, interstate and overseas developers and investors.

Despite the rain, about 40 people attended the event and bidding opened at $1.5 million.

There were over 70 bids of varying increments and auctioneer Jake Simmons called first and final call four times, with the bidders countering each time, before bringing the hammer down at $2.77 million.

Ms Taylor said it was a nail-biting and entertaining auction.

She said the flats were in demand from university students and lecturers and believed the new owners would continue to use it as an investment in the short term.