BRAD Cassidy is a popular man during St Vincent de Paul Society’s annual CEO Sleepout.
As director of Bibra Lake’s Leaf Bean Machine, he is the man sought for warm drinks on what can be a cold and uncomfortable night away from the security of four walls and a warm bed.
Mr Cassidy will take part in the sleepout for the fifth time when the event is held at the WACA on June 22, seeking to take the money he and his team have raised for the service to $25,000.
While acknowledging the experience was just a glimpse of what life is like on the streets for 9500 Western Australians each night, he said he was keen to do what he could to help.
“I’ve been overseas and seen homelessness there and while we’re a small country we have the same problem,” the Shenton Park resident said.
“If we don’t do something to help, at some stage it’s just going to get worse.”
Mr Cassidy’s coffee roasting business will host a pop-up café at its Horus Bend base throughout May in a bid to drum up donations.
Coffee and cake will be for sale.
“If we all do our bit in the community, it will make it a better place,” he said.
Vinnies acting chief executive Adele Stewart said the event was a major reason it could continue to operate.
“The CEO Sleepout is the largest source of funding for Vinnies homeless services and its success is crucial to the society continuing its work,” she said.
To donate, visit www.ceo sleepout.org.au.