Araluen back in the festival business

The park has not been able to promote its peak season formally since spring festivals stopped after 2008.

Araluen Botanic Park Foundation general manager Rod Ross said he wanted to deliver a first-class floral experience to visitors with minimal inconvenience to them or the community.

He said said the original version of the traffic management plan, before 2008, was for most visitors to leave via the natural arrival route to Araluen, which posed challenges.

‘This modified version requires only minimal interruption to the natural traffic flow and was trialled last year with great success,’ Mr Ross said.

The trialled entry was from Croyden Road, with visitors leaving via Gardiner Road.

The strategy was approved on condition the park employed a traffic management company, and advised emergency services and surrounding landowners of the arrangements.

The plan involves some street parking.

Mr Ross said the City of Armadale was also developing a separate tourism strategy to maximise the economic impact of about 50,000 visitors to the area during peak season.

‘Springtime at Araluen has proven to be a robust attraction for visitors, even during the past four years when the event was downscaled with fewer tulip plantings and no formal advertising,’ Mr Ross said.

‘Last year tulip plantings were restored to previous levels and this has been repeated again this year.

‘Visitors to this year’s event will welcome a modest return to a mass marine-themed tulip display on the central Concourse Lawn.’

Promotions will include a photo competition from August 24. Springtime at Araluen ends on October 1.