THE number of West Australians visiting Armadale has increased by almost 2000 more people over the past 12 months as part of a resurgence in domestic holidays.
Figures from the Armadale Tourist Centre have revealed that the number of intrastate visitors had increased from 7993 to 9928 over the past 12 months to the end of August.
A tourism report estimated that day trippers spent an average $96 each daily and the estimated monthly spend for August was $155,372.
The number of visitors to the City’s most popular destination, the Araluen Botanic Park, has been going gangbusters this year, with 12,211 more visitors than last year (see page 19).
Armadale Mayor Henry Zelones attributed the increasing number of visitors to a re-focus of the City’s tourism destination marketing strategy, including the appointment of a new tourism coordinator.
“The City’s tourism unit has taken a leading role in consulting with industry, delivering training and networking opportunities to leverage on a wealth of opportunities,” Cr Zelones said.
“One key to recent visitor growth is the successful Spring into Armadale campaign comprising targeted public relations, media activities and collaborative marketing with industry.”
He said the campaign had reached more locals, and visiting friends and relatives to the area.
The Armadale results reflected a statewide trend, with the latest National Visitor Survey (NVS) showing intrastate visits increasing at a rate faster than the national average across each of the three key measures of number of visitors, nights stayed and spend.
West Australians are embracing packing up the family and going for a drive with day trips up by 10.2 per cent.
Premier and Tourism Minister Colin Barnett said the NVS data also revealed the number of overseas holidays taken by West Australians dropped by 4 per cent, driven by fewer trips to Indonesia, Malaysia and Singapore.
“This, combined with the strong growth seen in intrastate holiday travel, suggests more West Australians are taking domestic holidays instead of short haul overseas holidays,” Mr Barnett said.
“We have such a large state full of diverse experiences and landscapes, and it’s wonderful to see locals embracing that.”
Tourism WA acting chief executive Gwyn Dolphin said: “it would appear the transition from the mining industry has seen many people choosing to holiday closer to home”.