Artist hub and public space to give Armadale’s Jull St Mall new lease on life

Artist/designer Charlene O''Brien, the driving force behind Artist Retail Collective, in Jull Street Mall. Picture: Marie Nirme www.communitypix.com.au   d472763
Artist/designer Charlene O''Brien, the driving force behind Artist Retail Collective, in Jull Street Mall. Picture: Marie Nirme www.communitypix.com.au d472763

JULL Street Mall is set to come to life with a bustling artist hub and public space later this year.

Kelmscott Hills businesswoman and Cob Designs eco-fashion designer Charlene O’Brien is the driving force behind Artist Retail Collective (ARC), which will bring together local artists with a shop space, gallery, workshop area and tea house.

“It’s a not-for-profit social enterprise, and we have a board of six business professionals governing. We are still seeking professional artists, and the goal is 20 to 30,” Ms O’Brien said.

“50 per cent or more will be local, we want to keep it local artists.”

The project has been two years in the making, with the City of Armadale getting on board with sponsorship.

“The City said they needed some space activated in Jull Street Mall, and thought the artist collective would bring a good vibe to the area,” Ms O’Brien said.

“You’d be surprised how many artists live here, and they have to go north of the river to sell their works. There’s nothing quite like this in the south east corridor.”

Ms O’Brien has travelled the world with her eco-fashion, creating fair trade wedding dresses, custom-made event pieces, and an individual collection made from one-off deconstructed vintage kimonos.

The artist has just come back from representing Australia at the Global Sustainable Fashion Week in Budapest, and said she’s seen a global trend of artists coming together to create their enterprise and share costs rather than going it alone.

ARC is set to kick off in October, with the community able to explore the work of their local artists, engage in workshops and more.

If you’re a local artist and want to know more about ARC, head along to their info session at Armadale Library on Tuesday, August 29, from 6.30pm to 7.30pm or visit facebook.com/arcartistretailcollective.

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