FIVE years ago, Gosnells Business Station was in debt and fighting to survive when Kim Charles arrived as the new chief executive.
Today, she leads an organisation with $40 million worth of assets across five facilities around the metropolitan area.
Ms Charles, who celebrated her five-year anniversary with the not-for-profit business advisory service last week, said the turnaround had been driven by practising what they preached.
“I’ve treated this organisation like a real business – if we’re teaching businesses, we should be a role model,” she said.
Ms Charles said one of the biggest trends she had witnessed in Gosnells businesses over time was their increased desire to look outside the community to make money.
“I would say there’s a lot of Gosnells businesses which work more regionally. We want to keep business local, but sometimes they have to go where the market is.”
Business Station general manager Mark South said Ms Charles had done a tremendous job in turning their fortunes around.
“She’s turned the organisation around from being a small organisation which looked after Gosnells, Canning and Armadale to an organisation which essentially straddles the metro area,” Mr South said.
“The Business Station is now quite focused on digital engagement with their clients – how to capture likes on social media for their marketing, how do you use Facebook to link to their customer base,” he said.