Yangebup concerned over the road safety problems associated with illuniated billboards

NOW let me see if I have this right: the State Government intends to erect billboards on the Mitchell and Kwinana freeways to promote (wait for it) 'road safety'.

Imagine if you would a motorist cruising along, observing other motorists around him who then out of the corner of his eye spots the flashing lights on the billboard.

Automatically, he looks at the billboard and even though only for a split second, he is then no longer in control of his destiny.

A squeal of tyres, a loud bang and his lights go out ” it’s goodnight.

Who came up with this idea and please don’t tell me whoever it was is getting paid for this.