A WA-first franchise in Malaga is aiming to support schools and sporting clubs within 5km of the store through catering filled pitas and salads.
Canadian food chain Pita Pit opened its first WA store in Exhibition Drive, Malaga on October 19.
Co-owner and WA development agent Jason Hood, who previously spent 20 years as a Subway owner, said the Malaga industrial area had given positive feedback since the store opened.
“We also strategically positioned ourselves next to a gym because the food is along the healthy aspect,” he said.
“It is nice and healthy so they can eat it, go back to work, because it is a very light bread, you don’t feel bloated.
“The best aspect of the brand is the barbecue grill because we grill all of our meats, we don’t microwave everything so the protein is really good.
“We can add some spices on to the grill like a garlic and herb, Cajun, Moroccan, lemon and pepper – just all different flavours.”
Mr Hood said he planned to implement two programs within the next few weeks.
“There is a school lunch program – we do a kids’ pita with a cookie and a small juice,” he said.
“For the sporting clubs… whether it be from the junior group or up to their A-grade teams, you pick out two or three teams and give them best player awards every week and they come in and get a free feed at Pita Pit.
“Hopefully bring their family to experience it and it grows from that.”
He said his goal was to open 40 stores in WA in eight years and he hoped to open another three stores by October.
“We put an offer on a store in Kings Park and we are also looking at a site down in Cannington,” he said.
“Again, we are going to try to go down industrial zones.”