ACO boutique owner Amy Beeck brings high-end fashion to Cottesloe

Designer and shop owner Amy Beeck in her Cottesloe store ACO, wearing her own design Picture: Marie Nirme www.communitypix.com.au   d490284
Designer and shop owner Amy Beeck in her Cottesloe store ACO, wearing her own design Picture: Marie Nirme www.communitypix.com.au d490284

ACO boutique owner Amy Beeck has come a long way since playing dress-up as a little girl in her home town of Katanning.

The mother-of-two, who opened her high-end Cottesloe boutique in Napoleon Street in 2012, has been in the fashion industry for 20 years.

Beeck, a former St Hilda’s student, opened two Body and Soul stores in her 20s after working with her sister Melissa, who started the brand in Bali.

The 41-year-old left the label in 2011 and worked as a buyer for MyCatwalk before rebranding to ACO a year later.

“From a very early age I was interested in fashion,” she said. “My mother always dressed really well and updated her wardrobe every season according to trends.

I remember on the farm I would get very dressed up to go into town to do the weekly grocery shop, my younger sister would drive me mad as she continually wore mismatching outfits.”

Describing ACO as an extension of her home, Beeck said she wanted the store to be comfortable and inviting for her clientele.

“All of the ACO girls are experienced stylists and our clientele can expect an unintimidating, professional and genuine service,” she said.

“We have a curated selection of more than 40 Australian and international labels from both established and emerging designers.

“It’s very important to me that we are constantly evolving and introducing new talent.

“Some of our labels include Anine Bing, IRO, ALC, KITX, AG Jeans, Lover, Rebecca Vallance, Acler and Amāre.

“Amāre is my own label that I introduced in 2013, which is all about high quality silk, cashmere, cotton and leather essentials and exclusive prints.”

She described her working week as varied and said she was currently concentrating on her spring/summer collection for Amāre, as well doing the resort buying for the boutique’s international labels.

“Every working day for me is completely different and ranges from working on the shop floor styling clients, to buying, designing, photo shoots, social media, doing bookwork and the dreaded admin,” she said.

“I’m a bit of a one-man band and have to wear many hats, but I feel truly blessed and fortunate (not meaning to sound clich) to have a career doing what I love most.

“I often say that ACO is my happy place and I look forward to every day that I spend in the store.

“I love the like-minded people that I cross paths with every day from our clients and my staff to designers, agents and manufacturers.

“The travel required for ACO and Amāre is also definitely a perk and takes me to Paris, New York, Hong Kong, Sydney and Melbourne.”

Visit the boutique website at www.acocottesloe.com.au and to see more of Beeck’s label go to amarethelabel.com.au.