The cosmetics darling, who rates Napolean Perdis as a mentor and has worked in the industry for nine years, said she loved the creativity that came with the job.
"I love colour, I love fashion, I love design and most importantly I love anything creative," Mrs Coleski said.
"Being a makeup artist isn't what it's perceived by many, it's actually a whole other world.
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READ NOW"It is an industry where you can experiment and be creative with colours for things like photo shoots, challenge yourself, learn and grow as a person when put in demanding situations like backstage of a fashion show."
Mrs Coleski, who launched her make-up line in front of VIPs, said she wanted to create a brand that would make people feel good and look great.
"I have always been a huge advocate of any product I put on my clients" skin but I saw a need in the market for a product that was of a high standard as well as offering an affordable price for the every day consumer," she said.
"After years of working in the industry and not being able to find a solution I decided to take matters into my own hands.
"For the past few years I have worked extensively and tirelessly to produce a full range of cosmetics that finally meets those needs.
"Everyone is beautiful, but it's amazing how the smallest amount of makeup can make any woman feel."
Mrs Coleski said the collection was versatile and catered for all consumers including industry professionals, offering an extensive range of colours as well as a product line including brushes, eyelashes and more.
To see the range visit www.veracoleskimakeup artistry.com.au.