DFO Perth attracts the crowds two months on

Leanne Smith (Centre Manager, DFO Perth).  A look at the DFO two months after opening to the public. Picture: David Baylis www.communitypix.com.au   d488998
Leanne Smith (Centre Manager, DFO Perth). A look at the DFO two months after opening to the public. Picture: David Baylis www.communitypix.com.au d488998

TWO months following a successful launch DFO Perth is still attracting the crowds according to centre manager Leanne Smith.

The direct factory outlet which has more than 100 specialty retailers saw about 240,000 people walk through its doors in the first three weeks and is seeing a regular flow of visitors daily.

“The crowds we’ve been getting the retailers are happy with, we had a fabulous launch,” Smith said.

“We had roughly 240,000 people through in 21 days so that’s a lot of people.

“It’s kind of stabilised now we have a regular crowd through the week and weekends so we are really happy with the way it’s trading.”

With Christmas only days away and school holidays in full swing, Smith said the centre has a range of activities and treats to keep families entertained including a customised printed wrapping paper using customers’ own images as a personalised touch for loved ones.

“We like to do things different – we are an outlet centre we are not like a normal shopping centre,” she said.

“What we thought would be great is give customers the chance to get some gift wrapping with their face on it.

“Also over the school holidays we have the adventure playground behind the food court to keep kids entertained and will have activations and an entertainer on the weekends.”

The custom wrapping paper will be available between between 10am-6pm on December 15 and 16 and 9am-6pm on December 22 and 23 outside Transit at DFO Perth.