The power brow beauty trend

Martina Ivey at Martina Ivey Brow Artistry.
Martina Ivey at Martina Ivey Brow Artistry.

EYEBROWS are the most talked about feature in the beauty world right now.

Women (and some men) around the world are grooming, shaping and bolding their arches in the hope of looking like Hollywood A-listers Cara Delevingne and Lily Colins.

According to West Perth brow specialist Martina Ivey, the ‘power brow’ trend – sporting large dark eyebrows – is still very much in vogue.

“When I think ‘power brow’ I still associate it with flow and softness: even unruly wild brows can be tweaked to seamless perfection,” she said.

“That barely-touched-but-symmetrical ‘I woke up like this’ look is our favourite.”

Ivey believes eyebrows are a person’s most prominent facial feature and getting them just right can do wonders for their appearance.

“Nothing makes you feel better than perfectly preened eyebrows,” she said.

“They help you look more youthful, refine your look, define your eyes, balance your face with symmetry and add length and definition to your face.”

Martina Ivey Brow Artistry.

As much as great brows can make a look – and give you confidence – wrongly-shaped brows can ruin your appearance.

“I always think of brows as scaffolding for the face,” Ivey said.

“The wrong brow shape can age someone immensely, look too harsh, and create heaviness to the face.

“A properly trained brow artist can look at your brows and envision your perfect brow from day dot.”

Treatments such as brow lamination (a brow lift) and henna are trending, according to Ivey.

“People want modelesque fluffed up brows 24-7 and now they are able to achieve it through brow lamination,” she said.

“Essentially a lash lift for your brow hairs, it lasts about six weeks and holds hair in place creating newfound volume.”

Ivey said that correctly filled-in brows in all the right places, without saturation, was the ideal look.

She includes a makeup lesson for first-time clients at her studio, with pencils, powders and tinted and clear gels.

“Semi-permanent makeup options (including feathering, ombre or combination brows) are very popular and when done correctly save people a lot of time in the morning,” Ivey said.

“We always try to grow out the natural brow first, but for many – who have experienced over-plucking, hormonal changes and have naturally sparse brows – we will tattoo (feathering).

“Brow cosmetic tattooing has come such a long way and continues to evolve and when in the right hands can look absolutely stunning, soft and feminine.”

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