Caroline Johnston who owns the boutique, which prides itself on looking after ‘real women’, said the idea to take part in the day came from an earlier styling event hosted by the boutique.
‘We hosted a group of women for a private styling, girlie night and at the time of the booking we didn’t know all 10 women were part of a recovery cancer group,’ she said.
The night had included tales of mastectomies and missing ovaries over dress-ups and champagne with the women including the stylists in their stories of strength and emotion.
‘Our own LFB brand stylist Vanessa Foynes also shared her story of losing her mother to ovarian cancer,’ Mrs Johnston said. ‘Soon after the event we also came across another lady named Melissa Del Popolo who was also a cancer survivor.
‘Melissa now gives back by volunteering for Breast Cancer WA among other professional activities and being a busy mum. And it was her story that resonated so much with Vanessa and me that we thought let’s get the bras out and raise some money.’
The boutique offered up 10 per cent of the total sales revenue on Purple Bra Day to Breast Cancer Care WA.
Breast Cancer Care WA is a WA charity that provides personalised emotional, practical and financial support and care to people affected by breast cancer.
Purple Bra Day is Breast Cancer Care WA’s most popular fundraising event. To donate visit breastcancer.org.au.