THE State Government yesterday launched new drink driving and motorcycle safety campaigns ahead of the busy Christmas period.
They will be funded as part of a $4 million road safety education program through the Road Trauma Trust Account.
Road Safety Minister Liza Harvey said the anti-drink driving push would target young men.
While WA had seen a decline in drink-driving incidents since 2008, she said more than 80 per cent of people killed in alcohol-related crashes were men.
Most were aged 17 to 24.
“They need to understand that it’s not just a matter of losing your licence – you could lose your life or kill someone else,” she said.
“Recent statistics show about a quarter of fatal crashes were related to drink driving and that should be a wake-up call to anyone who thinks even a little bit over the limit is OK.”
In regards to the motorcycle safety campaign, she was pleased to see motorcycle crash fatalities for 2015 were about half that of 2014’s 44 deaths.
Nevertheless, that did not mean motorcycle safety awareness was any less of an issue.
“There are still many families who will be without a loved one this Christmas because of road trauma,” Mrs Harvey said.