BAYSWATER council has changed its naming policy for parks, reserves, streets and infrastructure to ensure clarity and recognise commercial short-term names like Bayswater City Soccer Club’s home ground, Finance 365 Stadium.
Finance 365 Stadium is the commercial name of Frank Drago Reserve, as the finance brokers are one of the club’s main sponsors.
Council previously requested a review into the policy in May 2016, after Finance 365 applied to rename the reserve.
At their August 15 committee meeting, councillors voted to amend the policy, which now includes a clauses where reserves could have short-term names for the purpose of event promotion or sponsorship, be named after a figure of local historical note or geographic feature.
According to the updated policy, names chosen were expected to be permanent and re-naming was discouraged and would only be considered in exceptional circumstances with community support.
Deputy Mayor Stephanie Coates said she was happy with the policy as there were many commercially-named reserves in WA, including Duracraft Hockey Stadium, the commercial name of Morris Buzacott Reserve in Kardinya, where she played hockey.
“It doesn’t change Frank Drago Reserve…you have to take short-term in their discretion,” she said.
Cr Alan Radford, who voted against the policy, said commercial names could “come and go” as they were only short-term.