International Women’s Day: PR whiz Roxy Jacenko hustles and inspires

International Women’s Day: PR whiz Roxy Jacenko hustles and inspires

IF there was one word to describe public relations maven Roxy Jacenko – it would be hustle.

The Sweaty Betty PR founder jetted into Perth last month on a whirlwind 48-hour business trip to inspire women on entrepreneurism.

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Enlisted by Enjo chief executive and cleaning product juggernaut Barb de Corti for an ambassadorial role, Jacenko spoke to Community News for International Women’s Day (IWD).

It’s obvious watching Roxy Jacenko at work that she thrives on getting stuff done.

With a can-do attitude that has seen her through years of highs and lows, the mother-of-two started work at McDonald’s at the age of 14, took up floristry for a while before embarking on a career as the owner of a public relations business at 24.

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Jacenko who admits to “not having the smarts” of a uni graduate, now runs three businesses and is an ambassador for several companies, said the secret to her success and longevity was her work ethic.

“You have to take anything that comes your way, you can’t think oh I’m too busy I can’t fit it in,” she said.

“I knew if I was to succeed I had to work hard.

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“I didn’t go to uni so I needed to be the most hard working person.

“Failure to me is not an option.”

Not one to shy away from the facts, Jacenko who battled breast cancer while her husband Oliver Curtis served out his sentence for conspiracy to commit insider trading said she applied the same rule to her personal life as she did her professional life.

“The biggest thing for me during that period was I had two children and I had to maintain stability for them,” she said.

“I had a duty and I had to make sure they were ok.

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“You don’t think about yourself in that situation, you have to keep going.”

With husband Oliver now out of what Jacenko refers to as “the resort”, she said she was now able to devote a little more time to the business.

“I was very mindful of being absent from the children when he was away – it was a very big thing for them not to have their father around,” she said.

“My parents were very tough, it was always if you want – you work and that is what I will instil in my children.

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“Nothing comes for nothing if you don’t push yourself and everyone has hard times – nobody is perfect.

“My life was a train-wreck but once you go through it you’re on the up.

“And what I’ve learned is that if you don’t take the opportunities when they come someone else will.”

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