Perth: Tips for small business success from one of the best, Andrew Griffiths

Andrew Griffiths: Australia's most prominent author on small business success will be the special guest speaker at Community Connect this year.
Andrew Griffiths: Australia's most prominent author on small business success will be the special guest speaker at Community Connect this year.

THE key to success for any business in Perth is to keep evolving, according to Australia’s No.1 small business author, Andrew Griffiths.

The author of 101 ways to market your business will be in Perth next month for a series of free Community Connect seminars hosted by Community News.

He will share with guests important advice about the strategies small business owners need to adopt to thrive in the modern world.

“The way we used to do business just won’t work in the new world,” Mr Griffiths said.

“Small businesses are facing many challenges at the moment, including keeping up with technology, staying relevant with customers, marketing and self-management,” he said.

“The geographic isolation of Perth in particular is also a challenge and local business owners need to look further afield for new markets and they need to market harder than most.

“My favourite quote is from Alvin Toffler, the author of the 1980s book Future Shock – ‘The illiterate of the 21st century won’t be those who can’t read or write, but those who can’t learn, unlearn and then relearn’.

“This sums up what we need to be doing in small business today.”

Mr Griffiths is now an entrepreneur, author of 13 titles and a global presenter on topics relevant to small businesses.

The free Community Connect seminars will be held in Perth, Mandurah and Joondalup on September 11, 12 and 13 respectively.

To reserve your seat at any of the seminars contact Community Connect online, or by email at connect@communitynews.com.au or by phone on 9237 1435.

WHAT ANDREW GRIFFITHS CAN TEACH YOUR SMALL BUSINESS

1. The most important trend that is impacting your customers and why you need to be aware of it.

2. Understanding the growing importance of customer experiences versus customer transactions.

3. The key to better marketing is better storytelling – and small business owners need to master this craft.

4. Staying relevant to increasingly distracted customers.

5. To build better businesses we need to become better people.