Transperth launches new safety campaign: Don’t Mess With Bus


The new campaign has a serious message.
The new campaign has a serious message.

TRANSPERTH has launched a new safety campaign in a bid to get people of all ages to improve their awareness around buses.

The message is a simple one: Don’t Mess With Bus.

Transperth spokesman David Hynes said near-misses are happening all too frequently across the network.

“From stepping out in front of them, walking too close, mucking around near a stop, or taking unnecessary risks when crossing the road, people are taking too many risks around buses,” Mr Hynes said.

“Our bus drivers tell us that near-misses are an almost daily occurrence so we thought it time we remind the public they need to take more care.

“Just like the characters in this campaign, many people become distracted by mobile phones or tablets, or fail to hear a bus approach because they are wearing headphones.

“But that moment of inattention can have serious and long-lasting consequences – or worse.

“It’s a colourful campaign with a very serious message – don’t mess with bus, because the bus will always win.”

The campaign involves posters being displayed on buses, at bus stations and shops, and will also be taught in schools.

Teachers will have access to lesson plans and resources for primary school students aimed at educating them about bus safety and avoiding distractions.