VIDEO: Crack A Cure – Community Newspaper Group CEO Alan Clyne takes cystic fibrosis fundraiser to the next level

IT is not often that businessman Alan Clyne would be seen with egg on his face – figuratively or, in this case, literally.

But for the man who is chief executive of Community Newspaper Group, publisher of communitynews.com.au, there is no better reason to be in such a sticky situation than supporting the search for a cure for cystic fibrosis (CF).

Perth siblings Isobel and Ruby Donaldson, who both have cystic fibrosis, are behind the internet video fundraising challenge called #crackacure.

Much like the motor neurone disease fundraising ice bucket challenge that took the internet by storm last year, the girls are hoping for a viral reaction to their video, where people are challenged to crack an egg on themselves to ‘crack a cure’ for CF.

Cyctic fibrosis is a cause close to Mr Clyne’s heart and he is dedicated to helping find a cure for the life threatening disorder that affects the lungs and digestive system.

MORE: Cystic Fibros WA chief Nigel Barker kicks off Crack a Cure campaign.

“CF affects many families’ lives and I’m very keen to do anything I can to promote awareness,” he said.

“By getting involved with these types of campaigns, I hope they will eventually lead us to a cure.”

Mr Clyne has challenged his company’s chief financial officer, Ian Edwards, and Channel 7 television identity Adrian Barich to follow his lead.

To donate or to register for the challenge visit the Crack a Cure website.

The challenge

1. Crack an egg anyway you can think of and take a photo or video of it. Be creative and have fun with it but most of all keep it safe so that no one gets hurt.

2. Post the image or video to the Crack a Cure Facebook page and include the hashtag #crackacure in the post.

3. Challenge three or more people and tag them into your post inviting them to the Crack a Cure challenge. Ask them to visit the website within 24 hours to accept their challenge.

4. Like and share the Crack a Cure Facebook page to keep the challenge alive.