COCKBURN Gateway Shopping City received the coveted Retail Shopping Centre of the Year award at last night’s Property Council 2018 WA Property Awards.
Held at Pan Pacific, Perth the awards celebrated the achievements of the retail and commercial sectors of the WA property industry, with a focus on excellence in marketing and management.
Cockburn Gateway Shopping City also won the Large Retail awards for Excellence in Marketing: Community for its Breast Friends campaign and Excellence in Management.
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READ NOWProperty Council of Australia WA executive director Sandra Brewer commended Cockburn Gateway Shopping City on its success.
“With shopping centres constantly evolving and finding innovative ways to enhance and drive human connection through the customer experience, what Cockburn Gateway Shopping City has delivered is an incredible achievement,” she said.
“Over the past year (it) has set the bar for creating community-focused campaigns and continual improvement in management.
“Cockburn Gateway Shopping City’s collaborative Breast Friends campaign increased annual fundraising for Breast Cancer Care WA by an additional $28,822.
“Their in-centre activations succeeded in enhancing the customer experience through key objectives focusing on exceptional community experiences and connecting customers.”
Another major winner was Stockland Riverton, taking home the Retail Marketing Campaign of the Year award and Small Retail award for Excellence in Marketing: Innovation for ArtQuarium, its immersive, real-time touch-responsive aquarium that brought the centre to life, and celebrated sustainability through interactive technology.
Ms Brewer said the ArtQuarium campaign increased traffic and amplified speciality sales by 18.34 per cent, resulting in a strong return on investment.
“(It) not only delivered the unexpected – but succeeded in creating a customer experience that transformed customer perceptions,” she said.
Stockland Riverton also won awards for Excellence in Marketing: Community for the Stockland Riverton Youth Art Awards.
Other winners include:
Retail Medium & Small (less than 149 stores)
Excellence in Marketing: Branding/Partnerships Ocean Keys Shopping Centre – Thursday Dine Time Excellence in Marketing: Compelling Experiences Forrest Chase – Paint the Town Red
Retail Small (79 stores or less)
Excellence in Marketing: Retailer Marketing Stockland Bull Creek – All You Can Eat Pizza Party Excellence in Management Floreat Forum Shopping Centre
Retail Medium (79 – 149 stores)
Excellence in Marketing: Community The Square Mirrabooka – Dismantle BikeRescue Excellence in Marketing: Retailer Marketing Claremont Quarter – Swim & Resort Series VIP Day Excellence in Marketing: Innovation Claremont Quarter – Through the Eyes of CQ Excellence in Management The Square Mirrabooka
Retail Large (150 or more stores)
Excellence in Marketing: Compelling Experience Mandurah Forum – Heart of South Excellence in Marketing: Retailer Marketing Lakeside Joondalup Shopping City – Wally World Excellence in Marketing: Branding/Partnerships Westfield Whitford City – Westfield Whitford City’s Dining & Entertainment Precinct Launch
Commercial
ESD & Sustainability Award: Premium/A Grade David Malcolm Justice Centre Best Leasing Strategy & Tenant Retention Award: B Grade/C Grade Wellington House – Car Park Upgrade Best Leasing Strategy & Tenant Retention Award: Premium/A Grade Central Park – Wilson Parking Community Engagement Award: CBD Property One40William – 140 YOU Outstanding Refurbishment Award: B Grade/C Grade Chancery House Outstanding Refurbishment Award: Premium/A Grade William Square
Major Commercial
WA Commercial Property of the Year up to 20,000sqm Chancery House WA Commercial Property of the Year Award over 20,000sqm David Malcolm Justice Centre