Ad revenue gets the big tick

Deputy mayor Carol Reeve-Fowkes at the controversial clock tower. d416664
Deputy mayor Carol Reeve-Fowkes at the controversial clock tower. d416664

The Cockburn Council agreed last Thursday to support the addition of a single static advertising board on the east side of the clock tower, an LED screen on the west side and to keep controversial Faces of the Community artwork.

The council had previously aimed to get two electronic screens to fill the empty sides of the tower, but with the Public Transport Authority (PTA) tasked with delivering that request at no cost, it was determined that one dedicated advertising space would help recoup the cost of the screen and generate revenue in the long term.

A digital display could cost up to $70,000, depending on its resolution. Council officers calculated that an advertising board could generate between $1000 and $5000 every 28 days.

Ms Reeve-Fowkes said she was pleased to see progress after years of delay.

‘A clock display was always part of the original design plan; it’s time to get the job finished,’ she said. ‘Whether you love them or hate them, it’s appropriate to ensure space is provided for the artwork, a digital clock and limited advertising.

‘It’s a reasonable compromise for all and adds to the attractiveness of Cockburn Central.’

PTA spokesperson David Hynes said discussions with the City had been ongoing for some time. ‘We see some benefit to the local community in using an LED screen to provide general information,’ he said.

‘However we have no budget to erect and operate a screen and would therefore need to also use the tower to generate revenue to offset any initial and ongoing costs.’