EACH day, 34 Australians are diagnosed with leukaemia, lymphoma, melanoma or a related blood disorder.
The figure seems high but Spearwood woman Ronnie Pou knows the reality facing an increasing amount of Australians.
Ms Pou’s cousin was just six years old when leukaemia claimed his life.
The disease also took her friend and, just two years ago, her grandmother.
The losses are behind the Hamilton Tavern employee’s pledge to the Understanding Generous Likable You Bartender of the Year campaign, a quirky Leukaemia Foundation initiative supporting regional Australians fighting blood cancer.
“I know a lot of people battling cancer don’t make it. I want to support those fighting it and the families that deal with it,” she said.
Ms Pou is hoping to raise $10,000, with the Leukaemia Foundation targeting $175,000 in WA.
The foundation’s state general manager Andrew York said donations were important, considering treatment can range from months to years and leave people in tough financial situations.
“In these cases the impact of being diagnosed with blood cancer is greater for people living in regional and rural Australia because it means leaving work, school and family behind to relocate to the city, adding to the emotional turmoil,” he said.