CITY of Cockburn has decided on a logo for its $109 million recreation centre under construction at Cockburn Central West.
The simple design features “Cockburn” in bold, with “ARC” (Aquatic Recreation Centre) made up of geometric lines.
Colours associated with the design will be changed according to where the logo is located around the centre.
“The geometric lines were inspired by the lanes of the swimming pools, playing field and court markings, and the facility’s internal architectural details,” Cockburn Mayor Logan Howlett said.
“Choosing the logo means the City can now move on to the next phase in marketing our amazing new facility.”
The announcement came in the same week the Fremantle Dockers began their search for a naming rights sponsor for its future base at the facility.
On Tuesday the Dockers put the call out for a “premium brand” to secure the rights to its elite training and administration facility.
Deals like this one can be lucrative, with AFL clubs Collingwood and Essendon offering up naming rights to their training bases.
The offer could be a worthwhile investment, with a million visitors expected to pass through the facility each year.
Builders recently ticked past 50 per cent completion and is due to open early-to-mid 2017.
The centre will include a heated indoor pool, a 50m outdoor heated pool, three specialty pools, three water slides, sport courts and a cafe, among other features.
City of Cockburn is contributing $72.85m for the project.
The Dockers are chipping in $12.75m, with the state and federal governments contributing $22.4m.
Curtin University has also contributed $1m.