A section of South Terrace has been lovingly rebranded the Cappuccino Strip, cafes almost outnumber the population of Fremantle and just last weekend the city celebrated its Coffee Festival.
Despite this love of coffee, very little thought goes into the beans that make the brew everyone loves.
Not so for Daniel Ash.
Mr Ash puts hours of love and attention into the coffee beans he roasts at his locally based business Micrology Coffee Roasters.
After an early career as a barista, his love of coffee sent him travelling through Central and South America, staying with local coffee farmers and collectives.
The result was a greater appreciation of the process coffee went through, the communities that survive on supplying coffee and the unique flavours the world has to offer, giving birth to Micrology.
The success of Micrology in its first year has stunned Mr Ash, with the company taking out four awards at the recent international Golden Bean Awards, including a bronze and silver medal in the filtered coffee category and a gold and bronze in the single origin (espresso) category.
‘I am pretty sure I freaked out a few of the more subdued people there given how excited I was, especially as it’s quite a formal event,’ he said.
‘Being a relatively young company I think it helps support our message that coffee has so much to offer and that many people don’t realise it.
‘It makes me feel like we are on the right track and this recognition helps to draw awareness to the growing trend amongst Australians who will not settle for an average cup of coffee.’
To subscribe to have Micrology deliver to your home or office, or to become an official taster, visit www.micrology.com.au.