The contest is just one way the club is creating stronger ties with the indigenous community, another being the creation of a Reconciliation Action Plan (RAP) working group, which was launched last week.
East Fremantle Football Club chief executive Adam Kelly said the aim of the RAP was to create a more inclusive environment and to close the gap between indigenous and non-|indigenous Australia through consultation with the wider community.
One such way to do this is through its Naidoc Guernsey Design Competition, where local primary school students can design an indigenous-themed jumper for the club to wear for its July 5 game against Perth.
‘We wanted to get local school children involved because it is a great way to connect with the community and to get the kids more involved,’ Mr Kelly said.
‘It is also important to us to raise awareness of cultural diversity and to involve young people in that.
‘We hope that teachers can use this competition to teach their students about the Noongar and Yamaji cultures.’
Entries for the competition closes on June 11.
Entry forms available at www.effc.com.au.