Festival boosts business

Fremantle Winter Fest proved good for all. Picture: Will Russell        www.communitypix.com.au   d440028
Fremantle Winter Fest proved good for all. Picture: Will Russell        www.communitypix.com.au d440028

The Winter Festival returned last month for the first time in three years, with Fremantle BID putting in some financial support to ensure local businesses were part of the event.

Only local businesses were used as traders around the set-up and it was an opportunity many were eager to take up.

Cicerello�s owner Henry Liascos and Jus Burgers owner Justin Bell both said they had a noticeable increase in trade during the event.

�The event was great but more importantly our store was also very busy and during July we had our busiest week in the four years we have been in Fremantle,� Mr Bell said.

Fremantle BID�s Darren Roberts said the group worked hard to develop opportunities for local businesses.

�In a tough economy some positives and small wins really make a difference and based on post-event survey results, businesses around Fremantle generally saw this event as positive with positive impacts on their business or the greater city,� he said.

�July was otherwise a month of no major events in Fremantle so this fitted perfectly as an opportunity and with an estimated 100,000 visitors to the event, the expected economic benefit to the city is conservatively in the range of $2 million.�

Mr Roberts said they recorded an increase in foot traffic numbers for the quarter ending June 2015 and that Fremantle BID would next focus on getting the business community working together to produce better results.

Visit www.fremantlebid.com for more information.