From discount stores to kitchenware: The story of Kitchen Warehouse

John Macaulay.
John Macaulay.

WHEN one door closes another opens, which was the case for Kitchen Warehouse founder John Macaulay who after being made redundant has gone on to create a national business.

Mr Macaulay said he first established discount stores before going into kitchenware.

“Once the discount stores were established I saw an opportunity to go into kitchenware, we didn’t want to be an ordinary kitchenware business, we wanted to be the best,” he said.

“We went around the world looking at kitchenware shops and then initially we opened the Home Provedore in Fremantle on Market Street and ran that for a couple of years before opening a shop in Cannington.

“After selling our discount and two dollar shops, we moved into opening at Osborne Park and then here at Melville, in 2003 we also opened our first online store.”

From opening several stores in Western Australia, Kitchen Warehouse has now expanded nationally with shops in Victoria and Queensland.

The former IT consultant said the best time to expand was in economic tough times.

“We moved over east because if you want to be at a national level you have to grow nationally,” he said.

“It is much easier to expand at times when everywhere else is holding back, it’s always the best way to go.

“When we opened up the Home Provedore in Fremantle it was during a bad time for Freo, people kept asking us ‘why are you opening up now?’.”

The Fremantle resident said the best advice he had for businesses was to get good advice and join the local business chamber.

“If you don’t necessary think you know it all, go to someone else and ask,” he said.

“To be part of a local chamber you get a bigger voice in the community so you can get a better representation to the council as well be being recognised as a retailer.”

Kitchen Warehouse will host a Fremantle Chamber of Commerce Business after hours event at it’s Melville store on Thursday, October 11 from 5.30pm to 7pm.