Jasmine Ng of Murdoch wearing a dress design by Priera Russell.
Camera IconJasmine Ng of Murdoch wearing a dress design by Priera Russell. Credit: Supplied/Marcelo Palacios

High style’s business connection

Staff ReporterFremantle Gazette

The Small Business Centre South East Metro hosted the day as a way for small business representatives from all over the metro area to network and gain exposure. Romantic and feminine Eco Logika designs from Roleystone resident Charlene O’Brien, and Skankihoo Designs pieces from Fremantle’s Priera Russell graced the catwalk as businesspeople took a break amid a day of seminars last Friday.

Other exhibitors included the City of Gosnells, Fremantle Chamber of Commerce, Thornlie’s Polytechnic West, Ramon’s at Willow Pond and Echoes at Willow Pond of Canning Vale, and the Armadale Visitors’ Centre.

Speakers included Small Business minister Simon O’Brien, Small Business commissioner David Eaton and former politician Mal Bryce.

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The seminars covered topics like small business development in Fremantle, harnessing the powers of LinkedIn and Facebook, changes in 21st century culture that small business cannot afford to ignore, and on winning tenders.

Priera Russell’s designs include those worn by 2012 WAMI award winners Scarlett Stevens from San Cisco, and Bex Chilcott and Eliza Rogers from Ruby Boots.

These designs were created for recent award nights and used in San Cisco’s and Ruby Boots’ video clips.

Skankihoo Designs have also been exhibited at the Powerhouse Museum Sydney, shown on the ARIA red carpet and designed for the International Rome Film Festival red carpet.

Priera has recently opened a salon in Fremantle.