LEIGHTON Beach’s newest pop up shop wants to bring the stories of their products to the forefront of the store.
Roberta Cristofoli and Rosanna Buglio opened Amami in February, selling clothes, accessories and perfumes from different parts of Italy.
Rosanna Buglio said she started thinking about the project 12 months ago.
“I was actually working as a translator, everyday I was going to my son’s school, my friends and mothers would ask me where I got my clothes,” she said.
‘My answer was always Italy, it came in my mind to see if people really like Italian brands.
“I started to contact the people I loved, I wanted to make people aware of the person who is behind the items.”
Mrs Buglio met Mrs Cristofolio at her Italian book club and they thought ‘lets do a pop up together’.
Mrs Cristofolio, who is from Milan, said she had always worked in fashion but when she moved to Perth she couldn’t find a job she wanted to do.
“I did a couple of pop ups in Melbourne with a Milano designer, then I heard about the Amami project,” she said.
“The products we selected are from small producers, mainly family businesses, that have lots of knowledge behind their work.
“This is not fast fashion, every piece has been picked for a reason for this market and this area.”
She said they were both really proud of what they sell.
“I think if you love the products and love what you do, customers notice,” she said.
“It’s not just a matter of products, it’s if it makes you feel good, if I can make someone happy and they feel beautiful in something then I am happy.”
Mrs Buglio said the store would be open until April and that she one day hoped to bring real Australian products to Italy..