North Fremantle may be home to new flagship store

stock image.
stock image.

DEUS Ex Machina has put in a development application for a flagship store and cafe in Fremantle.

Deus Ex Machina Asia Pacific region commercial operations manager Barry Davies said this would be the second flagship in Australia.

“The Fremantle site will include a small bar and café (Deus Café),” he said.

“It would also include a retail store showcasing DEUS range of clothing and accessories and luggage along with books, art, custom motorcycles, new heritage surfboards and bicycles.

“The atmosphere will be relaxed, comfortable and inclusive.

“We will welcome all who share our passions and enthusiasm for stylish practical clothing, art, custom motorcycle culture, old school surfboards and almost anything with wheels or rails.

“There will be a distinctive and unique Freo flavour which we are very excited to be able to unveil.”

The store, which ia at 229 Queen Victoria Street, will include Len Dibben’s old surf store next door.

Mr Davies said the location offered a unique canvas.

“Typically we will find and re-use an old building in a way that respects the former use,” he said.

“ The old surf store will be transformed into an intimate relaxed small bar and café offering a menu of simple good food, West Australian wine and local artisan beer and we’re planning to preserve Len’s old sign at the front.”

He said he knows Queen Victoria Street in North Fremantle already offers a collection of some of the best eateries, café and bars.

“This is part of the appeal of the area for us, our hope is to add to the already vibrant mix which is North Freo and over time take our place as part of what the neighbourhood has to offer to locals and visitors alike.”

Residents will have until Friday May 24 to make submissions.