The group, which features Success resident Lisa Gonsalves, Spearwood’s Kim Clarke, Murdoch’s Tanya Jackson and Mosman Park’s Deb Pether, is aiming to raise money for volunteer organisation Heartfelt, which provides professional photographers to families that have experienced stillbirths, premature births, or have children with serious and terminal illnesses.
The idea for Matilda’s Ride for Heartfelt was the result of a brainstorming session between Ms Gonsalves and her friends.
It is inspired by Ms Gonsalves’ daughter Matilda who was stillborn. Few photos were taken of her daughter as she did not know about the service offered by Heartfelt.
‘When you lose a baby there is so little for you to hang onto as a parent,’ she said.
‘You don’t get the time to make memories to reflect on in the future.
‘Giving parents the opportunity to have photographic memories of their children means so much when it’s all you have got.
‘I have a few photos of Matilda and they are among my most precious belongings.’
The team hopes to raise $10,000 or enough money to donate at least 10 cameras to Heartfelt by August next year.
Visit mycause.com.au/ page/matildascameraforheartfelt to contribute.