Teddies still popular in the world of toys

Asha Shivers of Toyworld Success with some of the toys that have proved popular. Picture: Martin Kennealey www.communitypix.com.au d397225
Asha Shivers of Toyworld Success with some of the toys that have proved popular. Picture: Martin Kennealey www.communitypix.com.au d397225

He attended the recent Australian Toy Fair in Melbourne, where toy companies were busy launching what they hope will be the year’s must-have toy.

He said movie merchandise would be big in 2013, while tech and app toys would continue to grow in popularity.

But any fears the humble teddy bear would be lost among new iPads and battling robots was premature.

‘We sell a lot of teddy bears and there will always be demand for them without a doubt,’ Mr Redenbach said.

‘Kids take them to bed to sleep with, use them as a security blanket or as a decoration, so they will always be popular.’

Mr Redenbach said educational toys were his favourite product.

‘When kids use these toys they’re playing, but they’re learning at the same time,’ he said.

‘And with toys like Lego the kids don’t have to follow the models on the box, meaning they’re only limited by their imagination.’