Winery refused licence for market tastings

Upper Reach Winery planned to open a cellar door at the markets and applied for a special facility-tourism licence, but this was refused in early March.

Delegate of the Director of Liquor Licensing Peter Minchin said the application did not fall under a tourism licence. ‘The evidence does not support the applicant’s assertion that the proposed licensed premises will enhance Fremantle as a tourist destination, enhance WA’s wine tourism industry or that the proposed premises will become a significant tourist attraction in its own right,’ he said.

Fremantle Markets marketing and business development manager Natasha Atkinson said they were ‘devastated’ at the decision, having wor-ked on the proposal for 12 months.

‘I attended a conference on markets in the US last year and one of the talks by an architect was on planning markets for the future and the inclusion of cellar doors and microbreweries was a big part of this,’ she said.

‘Quite a few markets in the US and Canada already do this.’

An application for a microbrewery at the markets is pending.