Planet customers still prefer the ‘reel’ thing

Planet Video co-owner Scott Jones with some of the DVDs. Picture: Matt Jelonek d413739
Planet Video co-owner Scott Jones with some of the DVDs. Picture: Matt Jelonek d413739

While the iconic Beaufort Street store is still lined with rental DVDs, Mr Jones, who has owned the business since 1991, said there had been a decline in the market for rentals since 2010.

‘We actually noticed a decline in video rentals after free to air digital channels were added,’ he said.

‘There is also a lot of illegal and legitimate downloading that gives people more choice.’

Mr Jones said Planet Video’s target market was a contemporary audience as well as people looking for more obscure choices.

‘The advent of DVDs, on which TV series started to be released, and digital channels showing movies and TV series from the 60s, 70s and 80s, the contemporary audience market has taken a bit of a hit,’ he said.

‘We still get people coming in for more obscure choices, but it is not the same as it used to be.’

Mr Jones said a decision to diversify the business into books, music and retail meant the store was able to survive while many other video rental stores were closing.

‘The funny thing is that everyone thought music sales would be the first thing to die,’ he said.

‘But we have actually increased sales in music because of the vinyl record. We sell two to three times more records than CDs.

‘People go on about technology, but I will not be surprised if the CD dies before the record.’

Mr Jones said he expected that the video rental branch of the business would close at some point in the future, but would not put an expiry date on it.

‘There will come a time when it’ll just become a business that is no longer viable, but until that day we will keep doing what we are doing,’ he said.