STOMPING Ground Brewing Co will launch their BeerMo Initiative, to help raise funds for Movember selling their gold medal winning Gipps St. Pale ale through the month of November.
The independent brewery, which is based in Victoria, said it aims to raise $75,000 to help Movember tackle men’s health issues.
By supporting leading bars and pubs around Australia that have signed up to pour Stomping Ground’s gold medal-winning ‘Gipps St.’ Pale Ale during Movember, they will be helping men live healthier, happier, longer lives.
As part of the campaign, a competition encouraging beer drinkers to share photos of themselves using #beermo on social media wearing novelty hop ‘faux mo’ drink coasters will see someone win a party on Stomping Ground.