THE CITY of Perth is keeping its failed January parking promotion officially confidential on the grounds it could be used by “competitors” in the parking business.
After Deputy Lord Mayor James Limnios’s attempt to have City parking made free in December to entice Christmas shoppers was voted down, Lord Mayor Lisa Scaffidi proposed a January trial of free parking.
Cr Limnios noted at the time that January was a quiet period regardless, one in which the City did not urgently need a competitive edge against suburban shopping malls.
The matter came before the City’s finance and administration committee yesterday and was still listed as confidential, despite relevant documents being leaked over the weekend.
The promotion entailed free or $5 flat rate parking in six City car parks during the second and third weekends of January.
The leaked documents revealed that the promotion cost the City $57,000 in advertising, signage and labour, but produced no increase in patronage.
A City spokesman told Guardian Express the City was continuing to treat the matter as confidential because “City of Perth Parking is a commercial parking operator”.
“The report contained information that was considered commercial-in-confidence. Under section 5.23(2e) of the Local Government Act it was determined a confidential item, as the information could be used by our competitors,” he claimed.
The City of Perth is not a private enterprise but a local government funded by and responsible to ratepayers.