City of Perth slashes Christmas Pageant sponsorship

Stock image.
Stock image.

CITY of Perth has slashed its Christmas Pageant sponsorship by 20 per cent this year.

The City has habitually cut back on sponsorship spending this year, with the pageant the latest victim.

It is the lowest level of monetary support the City has committed to the pageant in five years, with $120,000 to go towards operating costs – $30,000 less than last year’s $150,000.

Council agreed at the September 26 meeting to provide the reduced amount for the December 2 event.

The event is expected to attract 250,000 attendees and bring about $6.481 million into the local economy.

The move comes just weeks after council agreed to reduce its Pride Festival contribution by $5000.

The reduction of pageant funding reflects the City’s “current financial operating environment”.

A report on parking at last year’s pageant revealed increases in both revenue and patronage.

Meanwhile, the City’s contribution to the December 17 Carols by Candlelight event remains the same as last year’s at $60,000.

This year will mark the 46th pageant, which will feature more than 2000 performers and follow a route down St Georges Terrace from the William Street intersection to Ozone Reserve.

Previous annual City of Perth support

2012 – $140,000
2013 – $140,000
2014 – $140,000
2015 – $140,000
2016 – $150,000

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