THE City of Perth will spend nearly $1.5 million extra on Christmas in the city.
Commissioners approved spending a further $1,435,000 for its Christmas campaign at a special meeting on October 3.
It will bring the City’s expenditure on Christmas activities and promotion in 2019 to $5 million.
The campaign will include three-hour free parking and a marketing and promotions campaign from mid-November to late January.
It was scheduled to be workshopped and finalised with retail stakeholders at a retailer session this week.
Commissioner Len Kosova said it was an ideal opportunity to get them involved.
“They are ready, willing and able to be brand ambassadors and advocates for people returning in droves to the CBD and spend more money and enjoy the retail diversity that is incomparable to other places in WA,” he said.
“The additional funding will provide an added stimulus over and above the generous amount the City is already committed to supporting retail in the City.”
Chair Commissioner Andrew Hammond said the City needed to translate the desires of retailers into realistic and effective outcomes.
“Some of the activities may fail, however it is important that we hear what they have to say, that we take a can do attitude, respecting that occasionally their self interest may well cloud some of their decision making and that will require leadership on behalf of the staff,” he said.