DESIGNER Betty Tran is the latest designer to call it quits in the boutique industry, announcing she was “gone for now, but not forever” in her client newsletter this afternoon.
The pint-sized couture designer, who last year won the WA Business Women’s Award for Young Business Woman of the Year, said she would be focusing on building the brand internationally and while her boutique would close, customers could still get one of her designer pieces online.
“Thanks so much for all your support of Betty Tran Perth over the last four years, we absolutely adore each and every one of you and would not be where we are today without you,” the statement said.
“Due to the expansion of our business we are refocusing our attentions on the international arm of the company at present and as a result the decision has been made to close our Perth store for now.
“We invite you to visit our website and get in touch if you would like to place any orders of our current collection La Belle Vie.”
The humble designer, who was once a cleaner at a fast food chain and arrived in Australia from Vietnam unable to speak a word of English, now specialises in creating high-quality ready-to-wear and red carpet garments that have been worn by celebrities including Jessica Hart, Mel B and Serena and Venus William.
Tran said while the decision to close the Enex 100 store was a difficult one, the online industry had not played a part in her decision.
“The store in Perth means more than just a physical store it was a platform for me to develop many relationships in my life through clients, it is sentimental and emotional and the decision to close it was very difficult,” she said.
“I believe both marketplaces compliment each other as often ‘online’ provides the opportunity for greater exposure to a wider client base.
“People are able to select what they might be interested in and, particularly when it comes to couture garments and evening wear they are then brought into a “bricks and mortar store” to try on the garment.
“My store provided an amazing opportunity to dress some fantastic Perth women and I adore the fact they allowed me to empower them through the clothes they wear.
“I hope that my clothing has made a difference to women in their lives, this is not the end I believe this is just a chance for me to fly and expand and I would never have had that opportunity to do that without the support of my Perth clients, friends and family.”
Prior to moving into her Enex 100 boutique, Tran had others including one in the Carillion City under brand Betty Sugar and Betty Tran at Raine Square.
She is set to unveil her latest collection this month in Paris.
Tran’s announcement follows those of coveted designer Aurelio Costarella who announced his decision to close his label in March after 34 years in the industry, while Subiaco’s Daneechi announced it would close its store last week after 30 years in the industry.